The King Is Dead! Burger King Pulls Mascot

Last Friday Burger King announced that they were switching ad agencies and pulling “The King” from their marketing. Their sales have been slumping for a long time and many (including myself) think that their current campaign has lots to do with it.  I have been saying that the King has been hurting their brand for a long time.  Don’t get me wrong, the King is hilarious.  But he never made me want to go get a hamburger in the middle of the day.  Usually he made me want to look at other videos on YouTube.  Speaking of which, here is one of Burger Kings least effective commercials ever.  Remember to ask yourself, “Does this make me want to buy food from Burger King?” …

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